It's become a cliché over the years.

"Instagram is people posting pictures of their breakfast."

And before that:

"Twitter is just people talking about what they had for breakfast."

And somehow we've evolved our thinking to the point that everything that goes on social media has to be serious, or a finely honed joke. When did social media become work?

You know what? Small talk matters. It actually performs a role in social relationships:

In spite of seeming to have little useful purpose, small talk is a bonding ritual and a strategy for managing interpersonal distance. It serves many functions in helping to define the relationships between friends, colleagues, and new acquaintances. In particular, it helps new acquaintances to explore and categorize each other's social position.

In other words, if social media is social media, we need the digital equivalent of small talk.

So here's my breakfast:

Unashamedly Instagramming my #breakfast.

A photo posted by Adam Tinworth (@adders) on

It was great. How was yours?